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Thursday, November 29, 2007

Evo Launched Today

Evo is a new consumer website that rates products on how "green" they are...kind of a shopping guide for us armchair environmentalists. I'm so busy getting freaked out about toxins in personal products, I have a lot less time to get freaked out about everything else these days. The idea is a good one and I was particularly interested in the toy section. Founder Dan Seigel claims (via Treehugger), "...our toy boutique offers 5,000 unique, earth friendly toys from more than 50 vendors. Every toy on evo.com has been prescreened and hand selected to be lead free and nontoxic, so parents can minimize the fears caused by all the recent toy recalls.” Also, if you create a profile, they'll apparently plant a tree.

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